In iterative product development, you create a version of your product, test it as soon as possible, refine it, and repeat. A process like this for...
If you want to understand how consumers perceive products, using free-choice profiling gives you a more accurate picture than closed questions.
Historically, to get an idea of consumer preference, you’d have to conduct tests in all the different locations and sub-locations you wanted to...
Conventional tests don’t give you an accurate picture of how consumers perceive the intensity of different flavors. If companies want to learn about...
Liking scores and the way they’re generated in traditional sensory testing are an inaccurate way of understanding consumer preference. In the...
Poor product testing results in failed product launches. If you want to launch successful products, it’s risky to base your product decisions on...
If you don’t understand the relationship between perception and preference, you’re hindering your ability to make products your target audience will...
The nature of CPG has fundamentally changed. Many new product development processes are flawed. To be competitive, CPG companies need to adopt new...