It’s Time to Move On From Liking Scores
Liking scores and the way they’re generated in traditional sensory testing are an inaccurate way of understanding consumer preference. In the...
Product Development
The Golden Days of Central Location Tests Are Over
Poor product testing results in failed product launches. If you want to launch successful products, it’s risky to base your product decisions on...
Preference and Perception
Perception and Preference: The Key Ingredients to a Successful Product
If you don’t understand the relationship between perception and preference, you’re hindering your ability to make products your target audience will...
Product Development
The Past, Present, and Future of Product Development
The nature of CPG has fundamentally changed. Many new product development processes are flawed. To be competitive, CPG companies need to adopt new...