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Gastrograph Subject Matter Expert

Stories by Gastrograph


It’s Time to Move On From Liking Scores

Liking scores and the way they’re generated in traditional sensory testing are an inaccurate way of understanding consumer preference. In the...

Product Development

The Golden Days of Central Location Tests Are Over

Poor product testing results in failed product launches. If you want to launch successful products, it’s risky to base your product decisions on...

Product Development

The Past, Present, and Future of Product Development

The nature of CPG has fundamentally changed. Many new product development processes are flawed. To be competitive, CPG companies need to adopt new...

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