Understanding the Debate Over Natural Processed Versus Washed Coffees
The World's Largest AI Sensory Data Set Just Got Even Bigger
From Mumbai to Chennai, Kolkata, Bangalore, Ahmedabad, Lucknow, and Delhi – these seven most populous cities in India are now part of the Gastrograph AI database.
Welcome aboard Gastrograph AI, India!
From Mumbai to Chennai, Kolkata, Bangalore, Ahmedabad, Lucknow, and Delhi – these seven most populous cities in India are now part of the Gastrograph AI database. From them, we are learning how people perceive the flavors and tastes that are deeply ingrained in the various regional Indian Cuisine.
Spices, flavorings, ingredients, and their particular aromas are coming to life in such a way that permits our clients to see how they combine to create consumer preferences and, ultimately, food and beverage purchasing choices.
More importantly, with the vast spectrum of Indian flavors, textures and aromas come the discovery of how these tastes are truly felt and how they can be used to create new products and enhance flavors across sometimes failing product lines. Perhaps adding a certain spice can uplift a weakening product to its former glory, or a new combination of flavors can create a new product line.
In all such cases, Gastrograph AI is now capable of mapping the flavors of India and can predict how consumers will like them. With the inclusion of India in our AI dataset, we have augmented and enhanced our ability to digitize flavor signatures globally.
Members of the Gastrograph AI team after a tasting panel in Mumbai
The benefits for our clients are many. Indian companies can now more completely understand and predict consumer preferences more quickly and accurately than ever before. They can confidently develop new products that will delight their audiences in less time and with far less investment. Global clients for whom India is a major market will be able to manage and diversify their Pan-Asian portfolios to include new flavors and combinations.
Moreover, Gastrograph AI becomes a single point of contact for all product and sensory determination as it now centralizes research globally which improves overall ROI, NPD accuracy, time to market, budget, and portfolio management.
“Companies need a single source of truth with global coverage. Gastrograph AI can now help companies with operations and existing products in India, or looking to expand into the Indian market, better manage their portfolios and understand the flavor perception driving preferences at a global level. It easily allows for transparency and maximizes the leverage of research, in a predictive AI-enabled method.” Ryan Ahn, VP of Innovation and Application, Gastrograph AI
Have further questions about our global data set expansion or how you can work with Gastrograph AI to optimize and develop new food and beverage products? Feel free to reach out.