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At Gastrograph, we agree that sensory analysis is a useful tool for new product development. In fact, we'd argue that understanding how people...
In iterative product development, you create a version of your product, test it as soon as possible, refine it, and repeat. A process like this for...
Consumer preferences are ever-evolving and always surprising. We were interested to find out if the pandemic impacted our preference for different...
If you want to understand how consumers perceive products, using free-choice profiling gives you a more accurate picture than closed questions.
Historically, to get an idea of consumer preference, you’d have to conduct tests in all the different locations and sub-locations you wanted to...
To show you Gastrograph’s optimization system in action, we challenged ourselves to improve the average Manhattan cocktail and come up with the...
Poor product testing results in failed product launches. If you want to launch successful products, it’s risky to base your product decisions on...
The nature of CPG has fundamentally changed. Many new product development processes are flawed. To be competitive, CPG companies need to adopt new...