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Predict consumer preference

Use AI to predict, rather than react to, consumer perception

Okay Gastrograph, optimize the saltiness level for Brazilian consumers Okay Gastrograph, what are the drivers of preference for dairy in China? Okay Gastrograph, what other flavors might work for Millennial consumers?

Customize flavor innovation by country, region, gender, age, smoking habits, tasting experience and more

Know what your customers want before they do

Simulate models of flavor, texture and aroma to create + test concepts. Introduce your customers to innovative flavor profiles with breakthrough products, or reimagine existing ones

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Citrus Map

We have modeled over 1000+ flavor signatures to date (and counting) that are easy to interpret by formulators. Have a rare Portuguese flavor? Find other major consumer groups for it based on palette and perception data. Have a flavor that hasn’t been modeled yet? Create a new signature and Gastrograph AI will optimize it for your audience

Accelerate time to market

Get quick and powerful digital insights that take the
guesswork out of product design and increase ROI

The platform’s machine learning capability allows you to reduce, reuse and recycle data for ongoing and future research, expediting product time to market

Photo of woman smiling while holding disposable cup

With flavors that people will love


What we do

We help you innovate the future of flavor from concept through consumption


What To Make

Concept DesignNew Flavor UtilizationPortfolio Coverage

Who To Make It For

Profile OptimizationPreference Segmentation

How To Make It

Optimal FormulationsNew Product Development

Recent posts

The Best Gatorade Flavor: Determined by Artificial Intelligence

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How AI Actually Determined the Best Non-Dairy Ice Cream

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Which American dairy-flavored snacks would be the most successful in the Chinese market?

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