See the latest content from our leaders and research that drives innovation in our industry.
Why Conventional Product Testing Gets Flavor So Wrong
Describing flavors in a way that’s useful for product development is tricky because flavors are complicated, and taste is a subjective experience. Con
The Drop In CEO
Jason Cohen:Targeting Consumer Taste With Technology
Which American snack would be most successful in a Chinese market?
Understanding the Debate Over Natural Processed Versus Washed Coffees
The Top Non-Diary Milks: Under Absence
Consumer preferences are ever-evolving and always surprising. We were interested to find
Drunk on Data: Finding the Optimal Recipe for a Manhattan Cocktail
How AI Actually Determined the Best Non-Dairy Ice Cream
Our double-blind validation study shows how Gastrograph AI outperforms traditional product testing.