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Why Conventional Product Testing Gets Flavor So Wrong
Describing flavors in a way that’s useful for product development is tricky because flavors are complicated, and taste is a subjective experience. Con

The Drop In CEO
Jason Cohen:Targeting Consumer Taste With Technology

Which American snack would be most successful in a Chinese market?
Understanding the Debate Over Natural Processed Versus Washed Coffees

The Top Non-Diary Milks: Under Absence
Consumer preferences are ever-evolving and always surprising. We were interested to find

Drunk on Data: Finding the Optimal Recipe for a Manhattan Cocktail
Understanding the Debate Over Natural Processed Versus Washed Coffees

Why Conventional Product Testing Gets Flavor So Wrong
Describing flavors in a way that’s useful for product development is tricky because flavors are complicated, and taste is a subjective experience. Con

How AI Actually Determined the Best Non-Dairy Ice Cream
Consumer preferences are ever-evolving and always surprising. We were interested to find

The Drop In CEO
Jason Cohen:Targeting Consumer Taste With Technology
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Our double-blind validation study shows how Gastrograph AI outperforms traditional product testing.