Failing to create successful products with sustained consumer preference?

Learn the benefits of a predictive framework and how Gastrograph AI improves upon traditional sensory methods used in CPG today

Traditional Sensory Systems

vs

 

Gastrograph AI

 

Traditional

Static Empirical Data

Traditional methods capture snapshot data with a short shelf life that continually requires new expensive testing.

 

Gastrograph AI

Predictive Power

Once a product is profiled in Gastrograph, perception and preference predictions are automatically generated with minimal time and cost

predictive-power

 

Traditional

Disposable Data

Data is usually structured in highly specific surveys that can only be used once, and are no longer useful when consumer preferences change

 

Gastrograph AI

Compound Learning

Gastrograph AI is trained on all of your data, all of the time, and is constantly learning. Models are continuously updated and made more accurate

compound-learning

 

Traditional

Guesswork

Traditional research methods require you to pre-determine the “right question to ask”. Retrospective analysis to draw new insights is not possible

 

Gastrograph AI

Question Agnostic

Gastrograph AI can be continuously queried to answer new questions and “mined” for new insights

question-agnostic

 

Traditional

Low Fidelity Sensory Descriptors

Traditional analysis results in low-fidelity sensory descriptors that can be ambiguous and require qualitative interpretation

 

Gastrograph AI

Actionable Formulation Insights

Gastrograph’s expert formulation tools help you translate consumer sensory descriptors into clear and actionable product enhancement insights

actionable-formulation-insights

 

HOW DOES GASTROGRAPH AI WORK?

Gastrograph AI models people, products, and preferences. It learns how different cohorts of consumers around the world perceive flavor. It learns the flavors of individual products on the market in various countries, and it learns how to map those perceptions to those preferences. The AI can predict the perception of different demographics for other products anywhere in the world. 

WHY DOES IT WORK?

AI as a technology has enabled a deeper interpretation of small, medium, and large-sized data; Gastrograph AI learns from all of its (big) data to create a mathematical space for products to be analyzed. 

HOW IS USING GASTROGRAPH AI DIFFERENT THAN USING TRADITIONAL SENSORY METHODS?

Sensory data is slow to collect and is very expensive. When using the traditional method, the study intends to answer specific questions about a particular product, so the data collected is only used once and becomes useless. With Gastrograph, the data collected gets used for various projects and demographics; this allows you to reduce, reuse, and recycle data collection.

Create a better-tasting world

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