It’s Time to Move On From Liking Scores
Liking scores and the way they’re generated in traditional sensory testing are an inaccurate way of understanding consumer preference. In the...
Gastrograph Blogs
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Product Development
The Golden Days of Central Location Tests Are Over
Poor product testing results in failed product launches. If you want to launch successful products, it’s risky to base your product decisions on...
Company Updates
The World's Largest AI Sensory Data Set Just Got Even Bigger
From Mumbai to Chennai, Kolkata, Bangalore, Ahmedabad, Lucknow, and Delhi – these seven most populous cities in India are now part of the Gastrograph...
Preference and Perception
Perception and Preference: The Key Ingredients to a Successful Product
If you don’t understand the relationship between perception and preference, you’re hindering your ability to make products your target audience will...
Product Development
The Past, Present, and Future of Product Development
The nature of CPG has fundamentally changed. Many new product development processes are flawed. To be competitive, CPG companies need to adopt new...
Beverage
How Ready Are They?: Cutwater Spirits RTD Cocktails
Leading producer Cutwater Spirits ran their first national Super Bowl ad in 2022. We wanted to see how consumers feel about the product, so we...
Truth in Tasting
Just as other technologies can ID faces, ours can ID flavors so that we can predict the presence of poorly or un-identified tastes.
Beverage
Discovering a New Beverage Flavor for Millennial Females in Japan
A major Asian fruit beverage company located in Japan has been experiencing a continuous decline in sales over the past year. They reached out to us...
Best of Series
The Top Non-Diary Milks: Udder Absence
Find out what the most preferred non-dairy milk is as determined by Gastrograph AI. Gastrograph uses Artificial Intelligence to predict food and...
Best of Series
The Best Gatorade Flavor: Determined by Artificial Intelligence
Using our artificial intelligence platform, Gastrograph AI, we determined what flavor of Gatorade consumers in the United States prefer the most.
How AI Actually Determined the Best Non-Dairy Ice Cream
Plant-based consumer packaged goods products on the market today have increased dramatically in the last ten years, and non-dairy ice cream is no...
Which American dairy-flavored snacks would be the most successful in the Chinese market?
Which American dairy-flavored snacks would be the most successful in the Chinese market?
Gastrograph AI: Consumption of Online Delivery Services during COVID-19
Gastrograph AI: Consumption of Online Delivery Services during COVID-19
Food
Home Baked Food Consumption during COVID-19
Gastrograph AI: Home Baked Food Consumption during COVID-19
Creamy vs Crunchy Peanut Butter
Gastrograph AI: Creamy vs Crunchy Peanut Butter
Gastrograph AI Determines America's Favorite Fruit Flavor
Gastrograph AI determines America's favorite fruit flavor!
Preference Impact of Emulsifiers in Non-Dairy Milk
Preference Impact of Emulsifiers in Non-Dairy Milk
Gastrograph AI and Consumer Testing during COVID-19
Gastrograph AI and Consumer Testing during COVID-19
Graphing your Taste Experience with AI
New Podcast - Graphing Your Taste Experience with AI
Data Science
Interviewing Data Science Interns at Gastrograph AI
Interviewing Data Science Interns at Analytical Flavor Systems