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In iterative product development, you create a version of your product, test it as soon as possible, refine it, and repeat. A process like this for...
Describing flavors in a way that’s useful for product development is tricky because flavors are complicated, and taste is a subjective experience....
Consumer preferences are ever-evolving and always surprising. We were interested to find out if the pandemic impacted our preference for different...
If you want to understand how consumers perceive products, using free-choice profiling gives you a more accurate picture than closed questions.
Historically, to get an idea of consumer preference, you’d have to conduct tests in all the different locations and sub-locations you wanted to...
To show you Gastrograph’s optimization system in action, we challenged ourselves to improve the average Manhattan cocktail and come up with the...
Conventional tests don’t give you an accurate picture of how consumers perceive the intensity of different flavors. If companies want to learn about...
Liking scores and the way they’re generated in traditional sensory testing are an inaccurate way of understanding consumer preference. In the...
Poor product testing results in failed product launches. If you want to launch successful products, it’s risky to base your product decisions on...
From Mumbai to Chennai, Kolkata, Bangalore, Ahmedabad, Lucknow, and Delhi – these seven most populous cities in India are now part of the Gastrograph...
If you don’t understand the relationship between perception and preference, you’re hindering your ability to make products your target audience will...
The nature of CPG has fundamentally changed. Many new product development processes are flawed. To be competitive, CPG companies need to adopt new...
Leading producer Cutwater Spirits ran their first national Super Bowl ad in 2022. We wanted to see how consumers feel about the product, so we...
Just as other technologies can ID faces, ours can ID flavors so that we can predict the presence of poorly or un-identified tastes.
A major Asian fruit beverage company located in Japan has been experiencing a continuous decline in sales over the past year. They reached out to us...
Find out what the most preferred non-dairy milk is as determined by Gastrograph AI. Gastrograph uses Artificial Intelligence to predict food and...
Using our artificial intelligence platform, Gastrograph AI, we determined what flavor of Gatorade consumers in the United States prefer the most.
Plant-based consumer packaged goods products on the market today have increased dramatically in the last ten years, and non-dairy ice cream is no...
Which American dairy-flavored snacks would be the most successful in the Chinese market?
Gastrograph AI: Consumption of Online Delivery Services during COVID-19